BBC Makes Joke of Itself

The BBC, famous for its comedies, is now about to make a bigger joke of itself.

The BBC’s newly-created “editorial executive of diversity” says in this Observer report that “the ‘cultural accuracy’ among reporting staff was on her hitlist.”

She continues:

I think what’s really important is that BBC News reflects the audience that it’s serving. You need valid and culturally accurate voices speaking.”

No mention of competency.

The report provides the punchline:

Two of BBC’s leading reporters who regularly report from Africa, Asia and the Middle East are John Simpson and Fergal Keane, both white. Rageh Omaar, the Somali-born reporter, has recently left the corporation to work for al-Jazeera.