Homemade Political Ads "Democratize" Airwaves

WideOrbit, HQ’s San Francisco, is one of the largest advertising companies, including managing the placement of approximately $10-billion of ads on over 1000 TV stations across the country.

WideOrbit has launched a new service, called VoterVoter.com, which according to its press release:

...provides an easy way to directly help your candidate or cause through broadcast media. VoterVoter.com empowers you to select or create the advertising message of your choice and have that message air on TV stations around the country without having to know anything about buying media time.

Individuals can avoid the campaign finance law’s restriction on donations:

By purchasing TV broadcast time directly, individuals are not confined by the FEC limit of $4,600 annual campaign contribution to a specific candidate.

How it works:

Step 1
Content selection/creation: VoterVoter.com provides a variety of advertisements that the contributor can select, based on their specific political beliefs. These advertisements are then tailored to include information about the specific sponsor, as required by FEC guidelines. In addition, contributors can submit their own advertisements for review by VoterVoter.com and submission to broadcast television stations.

Step 2
Audience targeting: VoterVoter.com makes it possible for sponsors to target the advertisements as broadly or as narrowly as they like. Users can choose to target by metropolitan area, state, time of day, age group and other demographics.

Step 3
Media Buying: VoterVoter.com media buyers work with each individual to help determine the appropriate mix of advertising placements needed to reach the desired audiences.

Eric Mathewson, Founder and CEO of WideOrbit and VoterVoter.com, says:

VoterVoter.com makes it possible for individuals who truly care about specific candidates, issues, and causes to easily access the power of broadcast television.

Already, the left-leaning Nation is alerting its readers, as is Democrats.org. Politico takes note. A quick Google search didn’t reveal any Republican venues alerting its readers.

Think 2004’s 527 ads set a new tone on campaigning? Ya ain’t seen nuttin yet! George Soros and friends must be licking their chops.